Professional Development and Leadership Program (PDLP#2): Building a Powerful Personal Brand
Learn the importance of establishing your brand identity and how to do it with some seasoned professionals!
Event Details
Date: Saturday, June 21, 2025
Time: 3:00 PM - 4:30 PM PT
Venue: Accenture Arts District Office, 1003 E 4th Pl, 8th floor, Los Angeles, CA 90013
Admission: Members: $15 I Non-Members: $30
P.S. Our mentorship program is at its midpoint! As an additional incentive to participate in our inaugural Mentorship Program, we will be providing Mentorship Program participants with discount codes to this PDLP event.
The discount codes will be $10 off for Mentorship Program participants (net cost $5 for Members and $20 for Non-Members).
Attire: Smart Casual
Description
Take Charge of Your Career with Ascend LA Metro's Second PDLP of 2025!
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Are you ready to establish your personal brand? Join us for the second 2025 session of Ascend Los Angeles Metro Chapter's Professional Development and Leadership Program (PDLP#2), jointly hosted with the Accenture APAERG, David Doan, Ascend LA Co-President and EY Senior Manager and Mary Tee, VP and Controller at Princess Cruises.​
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In this interactive session, you’ll learn how to:
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Articulate the business case for personal branding
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Define and differentiate your personal brand
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Develop a multi-channel brand strategy
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Create and execute a personal brand action plan
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Model leadership and authenticity
In today’s competitive and interconnected world, your personal brand is a strategic asset that can set you apart, open doors, and accelerate your professional growth, regardless of your career level or industry. Join David C. Doan (Senior Manager, EY) and Mary Tee (Vice President, Controller for Princess Cruises) for an interactive session designed to help you define, build, and activate a personal brand that reflects your unique strengths, values, and aspirations. This session is applicable to all participants of all career levels in all industries.
This session is part of the Ascend LA Professional Development Leadership Program (PDLP) and is open to all members seeking to enhance their leadership journey and make a lasting impact.
Learning Objectives
​By the end of this session, participants will be able to:
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Articulate the Business Case for Personal Branding: Understand why personal branding is essential for career advancement, leadership, and business growth, and how it drives trust and opportunity in today’s marketplace.
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Define and Differentiate Their Personal Brand: Identify their unique strengths, values, and areas of expertise, and craft a memorable personal brand statement tailored to their target audience.
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Develop a Multi-Channel Brand Strategy: Learn how to leverage platforms such as LinkedIn, professional associations, and speaking engagements to amplify their brand and thought leadership.
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Create and Execute a Personal Brand Action Plan: Build a step-by-step plan to enhance their professional presence, including best practices for social media, networking, and ongoing self-assessment.
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Model Leadership and Authenticity: Explore how to lead with authenticity, align personal and organizational values, and inspire others by being a role model for inclusion, diversity, and continuous improvement.
Don’t miss this opportunity to kickstart your professional growth!
Seats are limited, so secure your spot today!
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There will be light snacks and refreshments provided at the start of the session.
Speakers
David Doan
Ascend LA Co-President
Senior Manager
EY Nexus
David Doan, PhD, MBA, RN, BCMAS, PMC-II, PMP, CSM, CSPO, is a Senior Manager at EY Nexus for Health, leading healthcare technology and business transformations with over 30 years of experience in advancing health equity, leadership development, and community well-being. David is an active DEI leader, co-leading EY’s Pan-Asian and Pride networks, and serving as President of the LA Chapter for both PMI and Ascend as well as the Pride Bands Alliance.
Mary Tee
Vice President
Controller, Princess Cruises
Mary is the Vice President, Controller at Princess Cruises, with over two decades of finance and accounting experience. She brings a wealth of leadership and strategic insight to her role, where she oversees the Controllership team and is responsible for the financial reporting of the brand.
Safety of our guests is paramount to Ascend. Attendees are responsible for monitoring their own condition and agree to comply with the safety, hygiene and CDC identified pandemic level communicable illnesses (including COVID-19) guidelines established by relevant health authorities. We request that attendees not attend an event should they test positive or if they experience COVID symptoms prior to the event.